Behavioral Finance and the Emotions of Investing Program

Outline

Behavioral Finance and The Emotions of Investing Program is broken down into two parts:

  1. The first half focuses on the study of the psychological or behavioral biases that affect the investing process. By identifying and recognizing these biases, you can choose appropriate responses and strategies that help clients achieve their goals.
  2. The second half concentrates on our ability to outsmart our emotions. This is achieved by learning how we precieve, use, understand and manage emotions. At the end of this program you will understand how both emotional and cognitive intelligence are important factors in achieving deeper relationships with clients.

Lesson 1: Introduction to Behavioral Finance

This introductory module offers an overview of Behavioral Finance and Emotional Intelligence. Each of the disciplines is defined, and an explanation of how the program works is provided.

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Lesson 2: What is Behavioral Finance

The 20 behavioral biases are introduced in this module. An overview of each is provided, including a definition of the bias, a list of diagnostic questions, and a review of the possible effects.

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Lesson 3: What are Behavioral Investor Types

This module addresses each of the four behavioral investor types, including the primary and secondary biases associated with it, as well as the typical risk tolerance of investors who fall into each category. A diagnostic for isolating behavioral biases and advice for dealing with each BIT is also provided.

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Lesson 4: Behavioral Finance Exam

This online exam is comprised of 40 questions covering the Behavioral Finance portion of this program. The exam should take you approximately 30 - 45 minutes to complete.

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Lesson 5: Introduction to Emotional Intelligence and the MSCEIT Tool

This module explores the discipline of Emotional Intelligence, its history, what it tells us (and does not tell us) about an individual, as well as how and why emotions are important to our success in life.

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Lesson 6: Perceiving Emotions

This module provides an overview of this important skill and offers best practices for enhancing our abilities.

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Lesson 7: Using Emotions

Effective and ineffective emotions in the workplace are explored in this module. Core emotions that can be helpful for each phase of the client relationship process are outlined.

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Lesson 8: Understanding Emotions

This module addresses our ability to understand emotional information and think about how it affects our daily life. Two sub skills, our ability to understand the emotional language and our capacity to analyze emotions and their causes are also discussed.

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Lesson 9: Manage Emotions

Strategies for more effectively managing emotions are identified and discussed in this module.

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Lesson 10: Emotional Intelligence Exam

This online exam is comprised of 40 questions covering the Emotional Investing portion of this program. The exam should take you approximately 30 - 45 minutes to complete.